The brand conference returned to Cyclescheme for the fifth year on 24 February.
Daniel Gillborn, Director and General Manager at Cyclescheme presented market updates on the company and cycle to work, Terry Greenwood, Memberships & Clubs Manager at British Cycling gave the lowdown on the #ChooseCycling campaign, and number-crunching analysis of the cycling industry came from market research heavyweight, GfK. Plus Stephen Holt, Commercial Director at Cyclescheme chaired lively debates about the future of the bike retail marketplace and how the industry can adapt to change.
Daniel Gillborn, Director and General Manager at Cyclescheme Said: “This is unique in the sense that it is the only event where the UK’s leading brands and distributors meet together, we host this event annually to engage with this important audience, sharing our thinking and strategy for the coming year, working together to shape the market we operate in as it evolves. As Cyclescheme look ahead, we are relying on better quality data which we are talking about and sharing with the industry through the conference.”
Chris Carter, Director and General Manager at Merida Bikes commented: “The thought-provoking nature of the questions being asked by Cyclescheme and the opportunity to discuss what we know about the cycling marketplace were the day’s highlights for me,”
Josh Hore, Senior Membership Marketing Officer at British Cycling Said: “It is interesting to watch competitors talking to each other and seeing the industry come together for the greater good,”
Matthew Phillips, Area Account Manager at Endura said: “The data side was interesting and insightful. We need more hard facts as an industry to take direction from,”
Jolyon Baker, UK Sales Manager at Brompton Bikes said: “I found every speaker had useful information to take away, it was a valuable insight into a key area of the cycling industry.”