Brompton releases limited-edition London bike - BikeBiz

Brompton releases limited-edition London bike

To be unveiled at the London Bike Show at ExCel later this week, all 500 'London Brompton' bikes have been sold in to the trade.
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Brompton has issued a ‘London Brompton’, collaborating with Vic Lee, a London-based artist.

Lee, from Clerkenwell, East London, designed a set of white motifs which will be applied to the bike and parts. 

Lee said:

“I started working with Brompton on a one-off, hand-drawn design for the prize bikes for the 2011 Brompton World Championships. These got a lot of attention so we started to investigate if there was any way we could do something similar on slightly larger scale. 

"I have been creating this style of London-inspired schemes for a couple of years now; it is great to see this translated into the London Brompton.”

Along with the artwork on the main and front frames, the bikes come fitted with a limited-edition vinyl graphic on the flap of the accompanying S Bag, also designed by Lee. The bike has black mudguards and leather Brooks grips and B17 saddle, both also black. The bikes will be supplied with a numbered certificate of authenticity, along with a limited-edition Vic Lee print. Only 500 London Bromptons will be built, supplied with 500 vinyl graphic flaps and 500 prints.

Brompton sales and marketing director, Emerson Roberts, said:

“In a year when the world’s eyes will be turned on London, we wanted to come up with something really special to celebrate the personality of this great city. We’ve been fans of Vic’s work for a while and he was the obvious choice for this limited run of London Bromptons.

"Vic lives and breathes this city and that was important to us as it’s where every Brompton is made and assembled.

“The final result looks fantastic, and it was no surprise to me that every one of the 500 was snapped up by our trade customers within two days of the factory reopening last week; consumers wishing to buy a London Brompton will have to be very quick.”

Available through selected Brompton dealers from February, the RRP for the London Brompton will be £1,475, reflecting both the cost of the additional components and accessories, and the extra processes required to apply the artwork to the bike, said Roberts.

The London Brompton, along with a number of other developments including the new H Type handlebar, will be showcased on the Brompton stand at the London Bike Show, taking place at ExCel between 12–15th January.

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