The staff of B1866 are currently planning a party to celebrate 12 months since the store opened, in November.
The Seven Dials shop, showcasing the Brooks England range from saddles to bags, tools, bells and capes, is open seven days a week with a four-strong staff.
Drawing heavily on the heritage of the brand, the products don't just get plenty of space to breathe as you'd expect in a modern shop, but there's plenty of heritage and related paraphenalia throughout.
You can find the store at 36 Earlham St , Seven Dials, London , WC2H 9LH.
Brooks' new Carrera foldable helmet.
The Brooks England timeline sits below the eye-catching saddle wall.
Plenty of nods the Brooks England's heritage, with a big old fashioned oil painting-style affair.