With an increasing portfolio of products, including a new range of Brooks Aged saddles, leather tool and canvass saddle bags and panniers, Brooks England wanted to be "available to a wider audience," said Andrew Hunter, sales and marketing manager at Brooks England.
"We feel that Amba's quality of retail clients aligns itself ideally with the Brooks existing and planned range of products and philosophy. This compliments the established distribution with Raleigh."
The company's new display unit, and the full range or products, will be available through both Raleigh and Amba.
Brooks was founded in 1866. The company's saddles are still made in Birmingham although Brooks England has been owned by Selle Royal of Italy since July 2002.