Brooks saddled with new logo

Today, on the first day of the Rai cycle show in Amsterdam, Brooks unveiled a new sprung saddle and a new logo
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The new B67 saddle is based on the B66. It is wide and sprung, and can be fitted to micro-adjust seat pillars.

The new logo, it says here, reflects on the proud heritage of Brooks 140 years and still going yet illustrates a modern and environmentally friendly approach to the future.

Brooks MD Gordon Nixon said: Since we became an independent company we have established a much more customer focussed approach. We are now listening and reacting to customer requirements in a way that was not possible in the past.

Last month Dr Alex Moulton selected a custom version of the Brooks Swift saddle to adorn the latest range of Alex Moulton bicycles which retail at £4800+.

And, on the distrbution front, Brooks is now back with Raleigh P&A.

sales@brookssaddles.com

www.brookssaddles.com

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