Brooks will be bought soon - BikeBiz

Brooks will be bought soon

Two very interested parties are currently scrabbling to be the new owners of Brooks and a deal may be reached with one of them this week
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As a largely standalone operation, saddle-maker Brooks was always going to be an easier sale than Sturmey Archer.

It shared finances and marketing with Sturmey Archer but little else: Birmingham-based Brooks had its own factory, its own staff and its own distinctive products.

A contract race is currently taking place. At least one of the prospective purchasers is bike trade based and both will keep Brooks in the UK.

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