Buff releases ranges targeting the outdoors market

Broad outdoors range split into three; Active, Perform and Official
Publish date:

Buff’s apparel collection has been broadened in scope to cater for the outdoor adventure market, splitting into three bands; Active – for low intensity activities like trekking or hiking; Perform – for higher intensity activities like trail running and amateur adventure sports; and Official – aimed at those participating in very high intensity activities and competitions.

Buff’s multifunctional headwear will be co-ordinated to fit in with the three bands, including the High UV Protection Buff, headband Buff and two new products – Infinity Wood Buff and Cap Buff. Infinity Wood Buff is made from Tencel, a fibre derived from eucalyptus tree wood pulp (from sustainably managed forests) which is naturally anti-microbial, smooth and itch-free against the skin. It’s an excellent wicking fibre too, according to Buff. The Cap Buff is a revamped Visor Buff Evo 2, offering 98 per cent UK protection.

The new lines will be previewed at a number of trade shows from August, but Buff is taking forward orders now (order book closes September 30th) for delivery to stores from April 2012.


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