Bullet Distribution is a brand new company based in south Wales, established early this year with the aim to import new and innovative products to the UK market.
According to Simon Main of Bullet told BikeBiz: "We felt that there were a lot of really well thought out European companies out there with no representatives in the UK. The market seems to be making a shift from the traditional bigger US companies, to the more alternative European scene. Especially within the more fashion conscious group within the market (dh and dirt jump specifically)."
He added: "Colours are big news this year, with white being the leader in these fashion revolution, and Spain is very in vogue at the moment, so when we met up with the guys from El Gallo (Spanish for the rooster) we new the UK market would go crazy for it. At the moment we are busy building up a UK dealer base, and the stores that are stocking it are selling through well. With new products continually being added to the range, and a whole new line coming in blood red, things look to be moving even quicker."
Bullet has also recently acquired the Shaman Racing brand, from Prague. A small European company, these guys are leading the way in top end carbon fiber chain guides, as well as manufacturing a large product range. A recognizable force on the European race scene with a huge team of riders including Michael Prokop, these products really work.
Main concluded: "We can see a big growth in these types of products for the forthcoming year, as discerning customers look to more developed equipment for their bikes, it's the year of the European brands"
Check out the website www.bulletdistribution.co.uk for more info or call 01792 467579