Cambrian Tyres Ltd has been the exclusive UK importer of Continental bicycle and motorcycle tyres for past ten years.
Bike tyres and tubes are available through Madison, Jim Walker and Raleigh P&A.
Shelley Childs of Cambrian said: "With even more great new products now on offer, 2002 promises to be an equally good year.
"With tyres such as the critically acclaimed Ultra GatorSkin winter road tyre, along with Explorer Supersonic MTB, and a new City/Touring range, there has never been such an ideal time for IBDs to switch to Continental."
Continental tyres will be on display at the Madison Dealer Convention in Milton Keynes, February 24th and 1st March.