As of July 1st, Scott McDonald, formerly of View From and Saucony, will be representing Sugoi in the UK.
"Sugoi is a unique and exciting brand, and I think that consumers and retailers in the UK are going to be impressed with Sugoi's combination of performance, value and style," said McDonald.
In commenting on the hire, Sugoi's Daniel Muff said: "We are convinced that the timing to enter this exciting market couldn't be better for Sugoi. Scott brings with him an immense amount of industry experience and market knowledge and we feel he's a perfect addition to our outside sales team in Europe."
As part of its entry into the UK market, Sugoi's Toll-Free European phone service network has been extended to the include UK. By dialling 00800 4321 3350, IBDs and consumers in the UK can speak directly to Sugoi's customer service agents in Canada for product information and availability, placing orders, or, said Muff, just checking the ice hockey scores!
Based in Vancouver, Canada, Sugoi was founded 15 years ago. Sugoi designs, tests and manufactures its complete line of cycling, running and triathlon clothing in-house. In addition to the Canada and the United States, Sugoi is distributed and sold throughout Asia and Continental Europe.
Sugoi is a Japanese word that means "awesome".