North Carolina based cycling components manufacturer Cane Creek Cycling Components has changed its name to Coil Creek. Er, for a month.
The company will rebrand for November to coincide with the release of its HELM Coil 27.5 suspension fork.
“With the release of the HELM Coil 27.5 you can now experience the outstanding ride qualities of Cane Creek – excuse me, Coil Creek – suspension on both ends of your bike,” said president and CEO of Coil Creek Brent Graves. “I was riding the HELM Coil 27.5 and a DBcoil IL in Pisgah and the suspension worked so perfectly together, I came back to the shop, called everyone together, suggested we change our name and everyone agreed. What can I say? We love coils around here.”
The HELM Coil 27.5 is optimized for 130mm to 160mm of travel, with the ability to be internally adjusted by changing the location of the spring perch on the travel-indexed compression rod. This procedure requires no additional parts or specialty tools.
“We’ve been so impressed with the feel and responsiveness of the coil fork, we started to ask ourselves how else we could use it? The next thing you know, we’re adding coils to everything around here,” added product manager Sam Anderson. “From there is was an easy jump to just say, ‘what the hell, let’s just change the name of the company.’”