Cannondale restructures global sales force

Firm unveils plans to bolster international sales presence with eight new positions
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Cannondale Sports has revealed that it is reorganising its international sales force by creating eight new roles that will focus on regional opportunities around the globe.

The restructuring will have two main effects, according to the firm – additional focus in the CSG portfolio (comprising Cannondale, GT, Schwinn and Mongoose), while also giving region-specific increased and improved customer service.

Jeff Weiss will take on the role of director of International Business Development with effect from March 1st. The new position will see Weiss collaborate across brands and provide support to regional developments. Weiss will leave his position as director of International Sales for the Schwinn and Mongoose brands to take on the new role.

Meanwhile Cannondale has begun recruiting for vice president sales and marketing Asia Pacific to head up the firm’s efforts in the region, based in the Taichung office.

Three regional distributor directors will be appointed from March 1st, with each position responsible for leading distributor business across the four brands – Cannondale, GT, Schwinn and Mongoose – in Asia Pacific, Europe, Middle East and Africa, and Latin America.

Finally, from April 1st three regional sales co-ordinators will be recruited for supporting business across the four brands and regions as above.

President of CSG International, Jeff McGuane, said: “The increasingly competitive nature of global markets today requires that we continuously question our business assumptions and operating models.

“We are confident that these changes will fuel significant growth and help us secure clear market leadership in the years ahead.”

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