Car websites: be nice to cyclists it'll accelerate your visitor stats

Motoring website had best ever visitor numbers after posting two positive, road sharing articles about cycling.
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Last week we reported that Carbuzz.co.uk had posted two positive stories about cycling and the site was going viral, with plugs and retweets from cyclists all over the world.

Site co-founder James Hinds has today told BikeBiz.com that one of the articles was responsible for the best ever visits to the site in a single day. 

The 'be cyclist aware' article - edited before publication by BikeBiz executive editor Carlton Reid - attracted 12,000 visitors in just one day. The article is still attracting visitors, and there have been 2026 retweets and more than 1000 Facebook likes.

Out of 102 comments only a tiny fraction are anti-cyclist in nature. Most of the comments are from motorists who also happen to be cyclists. Many motoring sites seem to be of the opinion that a cyclist can't possibly be a motorist, too.

Carbuzz is a price comparison website which aggregates newspaper and magazine reviews of cars to formulate an overall score.

Hind said the 'Them and Us' attitude of some car and cycling websites doesn't reflect reality.

"I know lots of car enthusiasts who are big bike fans, the two seem to go hand in hand quite often. For example there is a very popular car forum called PistonHeads which has an incredibly active cycling section."

The article suggested motorists ought to learn to share the road with cyclists:

"As a car driver you may think the road belongs to you, but nobody owns the road. Everyone has a right to pass and re-pass on public highways. By law, a bicycle is a vehicle, so treat it like one."

Drivers are warned to take more care when meeting cyclists, and the site is in favour of 'strict liability', a first for a UK-based car website:

"You’re driving a vehicle hugely heavier and more powerful than theirs. In any impact, they will be the losers. Perhaps it’s best we take after most other European countries which operate ‘strict liability’. These regulations result in the motorist’s insurance usually being deemed to be responsible in any crash involving a cyclist. In the same way that a cyclist would be at fault in a smash with a pedestrian. With the driver always at fault in any accident, drivers become evidently more cautious around cyclists."

Carbuzz pointed out that cyclists riding in 'primary position', in the centre of a lane, are not doing so out of spite:

"Cyclists have a right to claim the lane That’s correct. They have as much right as you do to take up the entire lane. You may think they’re being utterly selfish by doing so, but in fact they’re preventing having an accident. They really aren’t trying to slow you down, it’s just the safest way for them to cycle particularly if there’s a blind bend, a narrowing of the road, a high risk junction, pinch point or traffic lights ahead."

The site also suggests that motorists out to get out more: on bikes.

"Not until you experience what it’s like to be a cyclist on a busy road will you truly be able to empathise with them and realise how careless drivers can be at times. Cyclists can too be careless, but it usually ends in them getting hurt, not you."

In a follow-up article the website also educates some motorists of what pays for roads, and it ain't 'road tax.' 

Carbuzz founder James Hinds wrote: "Road tax doesn’t exist, it was abolished in 1937. What we have today is a tax on vehicles, not a tax that pays for roads. The term ‘road tax’ is therefore well past its sell-by date and is misleading at best, a mistaken belief in entitlement at worst. 

"Here at carbuzz we’re committed to trying to make car research easier and less confusing. So we want to encourage fellow car sites and enthusiasts to stop referring to road tax and instead call it either car tax or its official name, VED (Vehicle Excise Duty). 

"Cyclists sometimes get abused by motorists who yell that they should “get off the road” as they “don’t pay road tax.”

"Unfortunately there is plenty of video evidence of angry motorists verbally and physically abusing cyclists for this supposed non-payment even though 2 million motorists don’t pay VED either.

 "From now on at carbuzz we’ll only be referring to car tax. We’ve already changed our stats pages for each car, so it now refers to ‘Tax per year’, to avoid all confusion."

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