Carrera helmets picked up by Ultra Sport Europe - BikeBiz

Carrera helmets picked up by Ultra Sport Europe

Action sports distributor picks up protective label after two year absence
Publish date:

Action Sports distributor UltraSport Europe has picked up the distribution rights to Carrera helmets following a two year absence of the protective gear label in the UK.

Neil Thomas, bike brand manager for Ultra Sport commented: “Carrera’s absence for the past 2 years surprised me as Carrera helmets offer good margins and excellent quality. They’re so well designed and we really feel that they have something significant to offer the British cycling market.”

Widely known for its folding helmet, which reduces the footprint by around a third, the brand also has a deep line of affordable helmets for the urban and performance cycling markets. 

The focus going forward will be two pronged, says the distributor. First, with an increased urban offering, allowing it to integrate well with Ultra Sport's Europe’s current offering, Bern. The foldable helmet is offered at a range of price points to suit most consumer budgets and also offers on-trend colour blocking to integrate into current urban cycling themes.

Secondly, Carrera offers an 'Active Collection', hitting key price points in the road and mountain bike sectors. The Razor X-Press helmet, offered in road and MTB variations is expected to be particularly popular as it offers high-end quality and styling at a budget friendly price. 

“We’re excited to add Carrera to our stable of products and intend to follow a solid selective distribution policy allowing retailers to operate with solid territories enabling them to capture good market share at the same time as protecting their margins” continued Neil Thomas 

Stock and information requests should be directed to Neil Thomas, the Bern and Carrera brand manager. He is contactable via email at neilt@ultrasporteu.com or phone at 07973 672 392.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018