Category-killer retailer has prices to make you wince - BikeBiz

Category-killer retailer has prices to make you wince

Aldi, the German discount supermarket chain with 290 stores in the UK, has initiated a UK marketing campaign that's bright and glossy and which supports an 18th July launch of a broad cycle product offering at amazing prices.
Author:
Publish date:
full3316_Aldi-bike.jpg

Excellent looking brochures, douple-page ads in consumer bike mags and an offer page on the Aldi website are all highlighting key kit at cut-throat prices.

17-function computer: £3.99. Helmets: £6.99. Coolmax-padded mitts: £1.99. Sigg-type aluminium waterbottles: £2.99. Lycra-shorts: £5.99. Jerseys: £5.99. Alu-framed full-suss bike (Shimano Altus Revoshift gears): £189.99.

The bike is made for Aldi UK by Concept. The photograph of the bike on the front cover of the promotional brochure is first-rate.

Perhaps the latest Halfords televised ad campaign isn't aimed at IBDs, it's aimed at mass-market competitors such as Aldi?

http://www.aldi-stores.co.uk/.../offers_nav.htm

Featured Jobs

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK I Salary TBC Depending on level of experience I Date published Tuesday 31st July 2018

bespoke biking promo

Bike Project Manager

Bespoke Biking CIC I The Bike Hub Winchester I Salary: £20-25k DOE I Date Published Tuesday 24th July 2018

Canyon_Logo

Technical Service Mechanic

Canyon Bicycles UK Ltd I Kingston upon Thames I Competitive Salary I Date Published Monday 6th August 2018

webuycycle promo

Business Manager

Bikeworks Derby/Webuycycle I Derby I Salary: Competitive but Negotiable DOE I Date Published Wednesday 15th August 2018

giant promo

Credit Controller

Giant Bicycles I Leicester I Salary: Competitive Salary Experience Depending I Date Published Wednesday 8th August 2018