PxPixel
CatEye uses online buzz to plug unseen print ads - BikeBiz

CatEye uses online buzz to plug unseen print ads

Time-lapse videos on YouTube of arty photoshoot for forthcoming CatEye print ads generate pre-publication awareness
Author:
Publish date:
cateyead.jpg

CatEye's US marketing team, based in Boulder, Colorado, commissioned ad agency Moxie Sozo, of the same town, to create a series of print ads for publication in magazines due for release in March.

But why wait until then? Social media outreach now enables brands to easily and cheaply market their marketing campaigns.

It helps if there are strong visuals on a social media platform. YouTube is viral central and placing teaser videos is a good way to generate exposure, including to viewers who will never see the print ads.

Moxie Sozo used time-lapse photography to show the build-up of a studio backdrop. Plywood walls were erected in the Moxie Sozo offices and then dressed with a multitude of objects to create three print ad photographs. The campaigns are for the new Inou GPS bikecam, Q Series computer and the Urban wireless computer.

Three time lapse videos have been placed on CatEye's YouTube site, one of which is embedded below.

The print ads will appear in the March editions of Bicycling Magazine, Bicycle Times, Dirt Rag, Velo News and Men's Journal. 

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018