Cbeebies to promote cycling - BikeBiz

Cbeebies to promote cycling

And 107 other sports! Cbeebies is the new BBC1 and BBC Digital children's channel. A new sports programme called Freestyle launches this week and uses computer-game imagery to encourage kids to get out and play sports. And talking about computer games, the new X Box console is now BMX-friendly as the Dave Mirra Playstation game gets a Microsoft makeover...
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http://www.bbc.co.uk/cbbc/sport is not up and running yet so there's no chance of checking the cycling content but out of 108 sports that are going to be listed, cycling is bound to be up there with football and other key sports.

The new site will be promoted through the CBBC website and via on-air plugs.

On Wednesday, Hot Wheels is giving away a wethepeople Nova bike, worth £259, on one of the link segments on CBBC digital. BMX guru Zach Shaw, fresh from organising the BMX vert, street and flatland displays at Bike 2002, will be demoing the bike, as well as trying his hand at the new Dave Mirra game for the X Box console. Most of the X Box games released to date have been from tghe X Box maker, Microsoft. The Dave Mirra game is the first sports action game for the new console.

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