Kinoko Cycles' Soho Golden Square will shut by August 29th, while the retailer's website will remain operational.
Kinoko started life as Tokyo Fixed in 2006 as a web-only shop, then went into bricks and mortar retail in 2009. Last year the shop expanded and renamed as Kinoko Cycles to keep the retail business separate from the Tokyo Fixed bike line. The good looking store was included in a Time Out cycling guide published just last month.
In a statement the retailer said: "With a heavy heart we have made the tough decision to close our Golden Square Shop...The business has seen a lot of changes over the last few years and unfortunately the move to a much larger space added complications we felt we just couldn't overcome. We would like to thank everyone who visited our shop and all the customers who put their trust in us to build their dream bikes. We've had an amazing time at Golden Square and are very proud of everything we achieved.
"Moving forward we will be putting all our efforts into our web site. We will continue to seek out brands, we will continue to work on features, photography and work on projects with talented designers. This will always be a part of what we do.
"We've had a lot of questions recently about our range plan moving forward. Next season there will definitely be a emphasis on building our performance and casual clothing range but we will still continue to stock hard to find frames and components. We will be discontinuing our complete bike range.
"Next season to name a few we will be seeing big new drops from Tokyo Fixed, Mission Workshop and Search & State. We will be welcoming back old friends such as Nari Furi and the Japanese line of Wild Things. And we will be greeting lots of new brands such as Attaqeur and Kletterworks. Please stay with us!"
The retailer added: "We are aiming to get all custom builds out of the store before we close. For the few projects which will not be complete be Aug 29 we will happily transfer the build onto a bike shop of your choosing."