Cervélo owner acquires Santa Cruz Bicycles - BikeBiz

Cervélo owner acquires Santa Cruz Bicycles

Pon Holdings of the Netherlands has acquired Santa Cruz Bicycles of California.
Author:
Publish date:
1-santacruz.jpg

Pon Holdings of the Netherlands has acquired Santa Cruz Bicycles. The Californian MTB company was founded in 1993 by former professional skateboarder Rob Roskopp and his associate Rich Novak.

Under new ownershiop, the company will continue to be based in Santa Cruz and Rob Roskopp will stay on as CEO. The current management team will also remain in place.

Pon Holdings' Pon Bicycle Group is made up of Cervélo, Focus, Gazelle, Union, Kalkhoff, Univega, Rixe and BBB Cycling. 

Featured Jobs

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK I Salary TBC Depending on level of experience I Date published Tuesday 31st July 2018

bespoke biking promo

Bike Project Manager

Bespoke Biking CIC I The Bike Hub Winchester I Salary: £20-25k DOE I Date Published Tuesday 24th July 2018

Canyon_Logo

Technical Service Mechanic

Canyon Bicycles UK Ltd I Kingston upon Thames I Competitive Salary I Date Published Monday 6th August 2018

giant promo

Credit Controller

Giant Bicycles I Leicester I Salary: Competitive Salary Experience Depending I Date Published Wednesday 8th August 2018