Cervélo owner acquires Santa Cruz Bicycles - BikeBiz

Cervélo owner acquires Santa Cruz Bicycles

Pon Holdings of the Netherlands has acquired Santa Cruz Bicycles of California.
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Pon Holdings of the Netherlands has acquired Santa Cruz Bicycles. The Californian MTB company was founded in 1993 by former professional skateboarder Rob Roskopp and his associate Rich Novak.

Under new ownershiop, the company will continue to be based in Santa Cruz and Rob Roskopp will stay on as CEO. The current management team will also remain in place.

Pon Holdings' Pon Bicycle Group is made up of Cervélo, Focus, Gazelle, Union, Kalkhoff, Univega, Rixe and BBB Cycling. 

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