Chain Reaction becomes title sponsor of DH MTB series - BikeBiz

Chain Reaction becomes title sponsor of DH MTB series

The British Cycling National Downhill Mountain Bike Series - without a title sponsor for four years - has signed a five-figure deal with "Europe's biggest online bike store". Chain Reaction is based in Northern Ireland.
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The NACC-organised event starts over the weekend of April 7th/8th/9th at a new race venue in west Wales near Dolgellau at Upper Corris.

Both Chain Reaction Cycles and NACC Events see the deal as a long term relationship "destined to make them both not only the biggest but the best in their respective businesses."

NACC manager Siobhan Fahey said: “Chain Reaction's considerable investment will allow us to have the best of everything at all our races and this will become more and more noticeable as the seasons goes on.


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