Chain Reaction becomes title sponsor of DH MTB series - BikeBiz

Chain Reaction becomes title sponsor of DH MTB series

The British Cycling National Downhill Mountain Bike Series - without a title sponsor for four years - has signed a five-figure deal with "Europe's biggest online bike store". Chain Reaction is based in Northern Ireland.
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The NACC-organised event starts over the weekend of April 7th/8th/9th at a new race venue in west Wales near Dolgellau at Upper Corris.

Both Chain Reaction Cycles and NACC Events see the deal as a long term relationship "destined to make them both not only the biggest but the best in their respective businesses."

NACC manager Siobhan Fahey said: “Chain Reaction's considerable investment will allow us to have the best of everything at all our races and this will become more and more noticeable as the seasons goes on.

http:///www.npsdownhill.co.uk

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