Local bike shop Pelican Cycles triumphed in the recent Chesterfield Retail Awards Presentation Gala.
The retailer won all three categories it had been shortlisted in - Best Leisure/Sports Retailer, Best for Customer Service and Best Independent Retailer - as well as the overall title of Best Retailer in Chesterfield, which was independently judged by a panel of Business experts and local officials.
Pelican opened two years ago and holds free weekly evening road rides in summer, as well as private indoor cycle spinning sessions for customers of a local leisure centre. The business hit a six figure turnover in year one, with turnover growing by over 50 per cent in the second year of trading.
Pelican Cycles' Neil Armitage told BikeBiz: "I am particularly proud of the 'Excellence in Customer Service' award, as I pride myself on customer service and have striven for that from the very first day. I am so proud we won four awards on the night."
"Social networking went mad, our Facebook page received over 5,000 views in the 24 hours since we won."