Chopper gets free telly ad courtesy of 1970s reality TV show

A production team from Granada is seeking advertising creatives to take part in a reality TV show set in the 1970s. The creative types will pitch ideas to Raleigh execs in time for a proposed Christmas TV advertising splurge. The reality TV show will air on Sky One. But can the creatives live without their cellphones?
Author:
Publish date:

12 ad creatives will be immersed for two weeks in a 1970s office, with no computers, cellphones or bicycle couriers.

They have to come up with creative treatments for the Chopper's Christmas TV ad campaign.

The 1970s Office team would also compete against a creative team using modern technology. The series will be filmed in July.

Raleigh has recently added mass-market catalogue retailer Argos to the roster of Chopper retailers. At the product's launch, Raleigh MD Mark Gouldthorp said Choppers would only be available from Halfords and IBDs which committed to a twinned buy-in programme of Choppers and Raleigh parts & accessories.

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019