Chris King Components goes to Saddleback - BikeBiz

Chris King Components goes to Saddleback

Exclusive distribution deal follows end of Evo Imports relationship
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Following years of working with Chris King, Mark Pearce at Evolution Imports has decided to step away from distribution of the brand - now Saddleback has taken Chris King on, bringing it exclusively to the cycle market.

Saddleback said it was thrilled that Chris King had come directly to it with the opportunity to take on the mantle of brand representation in the UK and expand beyond the hubs market.

Saddleback has worked with Chris King as an Enve wheel partner since 2011.

“Over the past five years, we have enjoyed a very positive OEM relationship with Chris King Precision Components and have always felt that given the opportunity, they would be a great fit to our overall brand strategy,” said Saddleback founder and MD Andy Wigmore. “We are delighted that we have been afforded this opportunity to build on the good work that Mark Pearce has done over all these years and look forward to taking the brand to the next level. Given our recent announcements about adding Intense and Alchemy to our brand line up, this addition couldn’t have come at a better time.”

Jeff Menand, Global Business Development for King Cycle Group, added: “The Saddleback team is uniquely positioned to build our brands to a new level with progressive brand marketing, responsive logistics, dealer education, and superb customer care. Saddleback has a portfolio of premium brands that represent the best of the best in the marketplace. Our brands fit precisely into Saddleback’s growth strategy of serving the most active dealers and athletes within mountain biking, road cycling, adventure travel, cyclocross and BMX race disciplines.”

Saddleback added that working with Chris King through Enve has "only served to increase our collective respect for this incredible brand, which is certainly one of the most esteemed names in the cycling world. Our blooming partnership with the Portland, Oregon-based company means we’ll be able to offer the fruits of over 40 years of industry-leading innovation including hubs, headsets and bottom brackets, as well as supporting Chris King’s legendary warranties in the UK.

"We are looking forward to reaffirming our commitment to marketing activities with the brand in order to step up Chris King exposure on these shores. We are also investigating additional upgrade packages with our other partners and will continue to pair Enve with Chris King’s sumptuously smooth, ultra-reliable hubs."

Dealers looking to take stock of Chris King should get in touch with their Saddleback sales rep:

SOUTH WEST AND IRELAND

OLI HUNTER 07917 462225 oli@saddleback.co.uk

SOUTH EAST

JUSTIN HOY 07917 462224 justin@saddleback.co.uk

THE NORTH

MICHAEL FISH 07917 462223 michael@saddleback.co.uk 

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