Italian bicycle manufacturer Colnago has teamed up with Future to reinvigorate its brand appeal.
Future was briefed by the brand to modernise Colnago’s image and reach out to wider audience of cyclists, trumpeting its technically advanced cycles.
A new website – www.colnago.com – and a bi-monthly ‘Inside Colnago’ digital magazine – Inside Colnago – will both be translated into seven languages. Future’s in-house cross media outfit Future360 will handle the brand.
Colnago founder Ernesto Colnago said: “Future has an outstanding track record when creating content for cyclists, so we see them as a natural partner as we move to further develop our global position amongst riders around the world. We see our new marketing campaign and website as real opportunities to get closer to our customers than ever before, allowing us to explain what owning a Colnago bicycle means to those who race, or simply love the thrill of riding.”
Pete Stothard, publishing director for Future’s sports portfolio, added: “I’m delighted that Colnago came to Future when they wanted to modernise their brand and further strengthen their marketing plan. We worked in partnership with their team to come up with a comprehensive plan that met their strategic goals in bringing Colnago closer to riders across the world."