Jon Handley tells BikeBiz how Lumicycle UK is fighting back in the cycle light market…
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Can you give us some background to the company?
Back in 1997, Lumicycle shook up the bike light market with the introduction of its simple, effective halogen lights that matched the performance of the various US imports around at the time but were lots cheaper. Times move on, though, and with the advent of high-power LED technology other brands have moved to the fore. But now Lumicycle is fighting back.

The new 850 Lumen LED3 and 1120 Lumen LED4 are two cracking little systems that are bristling with technology that will give the opposition a run for its money.

The key selling points for Lumicycle have always been performance, reliability, upgradability and service.

We continually use the best quality batteries, chargers and electronic components because nothing else will do the job. Hard experience has taught that trying to scrimp or cut corners doesn’t work. What people want most in a bike light is reliability.

It is the quality of components that leads to performance. This should also minimise dealer returns and establish customer confidence.

Lumicycle has always had superb after-care too. So if a bike dealer is after an established brand that it can trust and is interested in building repeat business, then Lumicycle is for them. All Lumicycle product is modular and upgradeable and that means that customers will return for the latest lamphead or battery.

Where does Lumicycle source its product from?
Where possible local sources are used. Lampheads, mouldings and electronics are all made and assembled here in the southwest and at our Dorset HQ.

How does the firm support independent cycle retailers?
We would like to build long-term relationships with dealers who want a quality upgradeable product and don’t want to see their profits disappearing to online discounters.

Lumicycle has been in the business for over a decade now. How has the company changed?
It’s got a bigger shed and a healthier attitude to life.

You also provide lights for the emergency services on bicycles. That’s a great endorsement...
Lumicycle was approached by the City of London Police in 2006 to make a bespoke system with blues and twos for the emergency services. Now the London Ambulance service, City of London Police and various forces around the country use the Lumicycle Octolite system.

Have Lumicycle products been nominated for any awards?
Over the years Lumicycle has won a number of awards from bike magazines for its light systems and has even been featured in a museum of modern design.

What’s coming up over the next 12 months for Lumicycle?
We will see some exciting new models unveiled for 2010. Watch this space!

Lumicycle UK
TEL: 01202 545642 or 01202545641

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