Computer keyboard maker introduces BESV e-bikes in Europe - BikeBiz

Computer keyboard maker introduces BESV e-bikes in Europe

Dragon of Taiwan introduces BESV e-bikes into Europe.
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Darfon, a Taiwanese manufacturer of high-tech computer keyboards, announced the European presence for BESV, its e-bike brand, at a swanky launch in Amsterdam at the weekend. 

The launch was accompanied with dance, video and thumping music.

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CEO Andy Su said he had had high amibitions for BESV. "We are very successful in the production of keyboards, but we also want to achieve results in the e-bike industry. We will do that with distinctive e-bikes."

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Darfon Electronics was founded in 1997. It has annual sales of $900+m and employs 20,000 people.

The European launch for BESV was to back-up a new sales network in the Netherlands, Belgium, Germany, Austria, Russia, the Czech Republic and Italy. 

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