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Computer sponsor plugs its involvement with Lance and Trek - BikeBiz

Computer sponsor plugs its involvement with Lance and Trek

PC-maker AMD is the 'Official Technology Partner' of the US Postal Service Team and has issued a press release plugging Trek's use of the company's 64-bit laptops and CAD workstations. There's a wonderful corporatesque quote put into the mouth of Lance himself...
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AMD (NYSE:AMD) today announced that at the upcoming Tour de France, the United States Postal Service (USPS) Pro Cycling Team, which is presented by Berry Floors, will use a series of Trek bicycles designed on workstations based on the AMD Opteron(TM) processor with Direct Connect Architecture. The USPS team is led by five-time Tour de France winner Lance Armstrong, who Saturday will begin his quest for a record sixth straight Tour title.

As the Official Technology Partner of Armstrong and the USPS team, AMD provides a variety of AMD64 technology solutions to Trek Bicycles. For example, using AMD Athlon(TM) 64 processor-powered notebooks and AMD Opteron processor-based workstations, the technology team at Trek can more effectively predict and influence the effects of multiple variables involved in virtual wind-tunnel testing, helping riders optimize racing performance.

"Competing in a race such as the Tour de France demands using every resource to remain ahead of the competition, and AMD's superior technology has enabled Trek to design standard road, climbing and time trial bicycles that are truly cutting-edge," said Lance Armstrong. "By enabling sophisticated solutions that have advanced bike design, testing and overall communication, AMD has provided our team with a distinct competitive advantage."

Trek selected AMD Opteron and AMD Athlon 64 processor-based solutions due to the superior performance, outstanding reliability and scalability provided by AMD64 technology. By enabling Trek to leverage its existing 32-bit applications as well as benefit from the performance and memory benefits of 64-bit computing, AMD64 technology has helped accelerate Trek's pursuit of the most advanced bicycle designs for Lance Armstrong and the USPS Pro Cycling team.

"Each year as Trek explores new ways to improve the bicycles for Lance and the USPS Team, we also look to improve our product development tools. AMD has provided the technology to enable that improvement," said Michael Sagan, senior designer and technology principal for Trek's Advanced Concepts Group. "With the AMD Opteron and AMD Athlon 64 processors, our design team has saved hours developing frames, which translates to seconds saved for Lance and the team - and that is invaluable."

Founded in 1976 in Waterloo, Wisconsin, Trek is the world leader in bicycle products and accessories, with 1,500 employees worldwide who incorporate the most advanced technology available into Trek products, resulting in many industry innovations throughout the company's 25-year history.

"By enabling Trek to advance the design of their award-winning bicycles, AMD64 technology has helped them remain ahead of the competition," said Henri Richard, AMD's executive vice president, worldwide sales and marketing. "Helping Lance Armstrong compete for a sixth consecutive Tour de France victory underscores how AMD is enabling customers, like Trek, to meet ever-more demanding challenges."

AMD's sponsorship agreement with the USPS Pro Cycling Team reaffirms the company's commitment to providing high performance solutions to organizations and businesses seeking to gain competitive advantages. Many leading enterprise application benchmarks recognize the AMD Opteron processor as the highest performing x86 processor available today. Industry benchmarks for critical enterprise applications such as enterprise resource planning (ERP), messaging and collaboration, Web serving, high performance computing and database serving confirm that the world's highest performing 2P and 4P servers are now powered by AMD Opteron processors.

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