Consumer mag backs IBDs bigtime

Be careful where you buy your Xmas bike, says pro-IBD bicycle magazine.
Publish date:

A Newcastle shops website has inspired ON YOUR BIKE to pen a news story on where its best to buy bikes. The Hopkirk Cycles website ( will be praised in the December issue of ON YOUR BIKE, the only consumer cycle mag that refuses to accept mail-order ads.

Heres the article:

With the growth of internet shopping, bricks and mortar bike shops that dont go that little bit further to win your custom will lose out to clicks and mortar shops.

High street bike shops will have to a provide a special shopping experience because they wont win on price. The huge corporate retailers (and their websites) will always be cheaper than go-it-alone small retailers.

However, the Wal-Marts and www.cheapcrapbikes.coms of this world cant match the kind of exlempary customer service you get in the very best bike shops.

As a good example of what we mean heres the text from the website of a bike shop in our home town of Newcastle.

Our sales team is highly trained and will give advice when needed on the best bike to suit your needs. Most of them cycle to work and only one of them owns a car! We all enjoy cycling in our leisure time and it not only keeps us fit and healthy, but also keeps us up to date about cycling for REAL people! We employ mothers, fathers, competition cyclists, fair weather cyclists, women and men on our team. We are normal people and that's how we know what you will need when you're out there on two wheels. We are not all crazy mountain bikers who tear up the countryside and scare old ladies. Cycling is for regular people like us!

Now then, where would you rather shop this Christmas? In a dealer like that or a faceless shed on a retail park where a spotty know-nothing youth hands you a bike in a box youll have to build yourself? The shed will be cheaper, but at what cost?


Sorry about the mutual back-slapping nature of this piece. The editor of ON YOUR BIKE is the editor of BikeBiz and the Hopkirk website was designed by Simon Watts, the Moore Large rep who is getting loads of free plugs on

To carry the incest even further cop a load of this: ON YOUR BIKE has yet to go to print and it would be possible to squeeze ads into the fabbo pre-Xmas issue. Interested? Call Al on 0191 285 4408.

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