Crankbrothers goes to Extra UK - BikeBiz

Crankbrothers goes to Extra UK

Brand available exclusively from the distributor from Thursday
Publish date:

Crankbrothers has signed a distribution agreement with Extra UK to take over UK distribution of the brand from January 16th 2014.

Extra UK has partnered with the Selle Royal Group for many years and the synergies already in place will enable Crankbrothers to reach the next level of success within the UK market, Extra said, adding that it will focus on Crankbrothers freshly released wheels and cockpit categories, as well as core products pedals, tools and pumps.

Extra UK replaces 2pure who has distributed Crankbrothers for many years. The former distributor was praised for its contribution to the growth of the brand.

Extra UK’s sales director John Phillips said: “Crankbrothers is famous for the genuine innovations it has introduced to important product categories and for having its own, highly distinctive style. We’re excited to have the opportunity to work with such a forward thinking company and with products that complement the portfolio of quality brands here at Extra so well.

"Extra has been distributing high-end cycling brands to dealers throughout the UK and Ireland for 17 years. The company’s highly motivated and well regarded team is dedicated to making quality products available through-out the territory and to providing the backup and technical support that market leading brands deserve."


Image placeholder title

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018