Megan Tompkins will be responsible for developing the global marketing strategy

Crankbrothers has hired Megan Tompkins as the new global marketing director.

Tompkins was most recently was the publisher of Bicycle Retailer and Industry News, and has also served in sales and marketing roles at Shimano and Specialized and currently sits on the board of the Bicycle Product Suppliers Association.

At Crankbrothers, she will be responsible for developing the global marketing strategy, managing brand communications, and overseeing PR, sponsorships and events.

She said: “I’m excited to be part of an authentic brand with amazing product, design and engineering.

“There is tremendous opportunity to expand the Crankbrothers brand by engaging riders and including them within the brand.

“Our goal is to communicate with consumers through modern means and traditional ways by supporting our retail partners.”

Gaspare Licata, Crankbrothers CEO, said: “We are happy to have a leader as experienced and talented as Megan on the Crankbrothers team.

“We are confident she will be a great asset to our team and will be an important contributor to Crankbrothers international development.”

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