BikeBiz Bicycle and cycling retail news
Cycling Sports Group UK has opened registration for its annual dealer show, this year dubbed ‘CSG Connection’ at its Poole, Dorset, headquarters, running from July 31st to August 2nd.
CSG conducted a survey with its dealers earlier this year and found out what they liked and wanted from an annual product launch and the feedback was clear: They liked visiting CSG’s HQ in beautiful Dorset to meet and spend time with many staff they deal with over the phones. They also said they wanted to get out riding on new bikes with CSG staff and wanted more in-depth product presentations on new technologies.
The CSG Connection name is based on the partnership and connection CSG has built with its dealer base, some accounts have been trading with the company for over 35 years.
The 2017 ranges from Cannondale, Charge, GT, Mongoose and WeThePeople will be unveiled at the show, with all-new parts, accessories and clothing from Fabric, Eclat, Sugoi and Sombrio.
Key product managers and sponsored athletes are heading to the show, providing exclusive insight to attendees on the products and leading out rides in the amazing local area.
CSG UK marketing manager Clive Gosling said: “We’ve had an excellent response to having the show back at our HQ. It’s a great place to meet, learn, ride and eat. It’s going to be a very packed day so we advise dealers to make the most of the time they will share with us”.
To find out more and to register please click here.
