Giant, Specialized, Trek, Brompton...and now Cube.
The UK's first and only dedicated Cube store is opening later this month in Durham, including the entire Cube range, including accessories and clothing.
The brand said: "Since the tremendous growth of the brand this is the perfect time to enable the UK customer to enter the world of Cube completely."
The 'brand/concept store' phenonmenon has been underway for some time in the bike trade. We spoke to Specialized and Giant about it a couple of years ago and Brompton opened a store in Covent Garden a few weeks ago.