Cube Bikes’ marketing manager, Mario Hartloper has re-invented the warranty card – with the introduction of a ‘credit card’ style system.
The scheme prompts the end-user to log onto Cube's site (www.cube-warranty.nl) and register the purchase – something Hartloper believes to be a world first within the bicycle trade.
Aside from bringing significant marketing benefits to the brand, the system doubles up as a security tool for the buyer and dealers alike.
Hartloper explains: “We can see which bike is sold to whom, but also there is a special section online called ‘hot or not’ – where you can fill in the frame number to check if a bike is stolen – so everyone can check if the bike is ‘hot or not’, before buying (trading-in) a second-hand bike.”
The invention allows Cube to see which bike is sold and when, while taking recordings of sizes sold per dealer in each season, creating an accurate sales map and seasonal statistics.