Cube, Sigma, Extra and Upgrade head to London Bike Show - BikeBiz

Cube, Sigma, Extra and Upgrade head to London Bike Show

New exhibitors announced for show's debut follow up
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New major exhibitors have been announced for the second London Bike Show, taking place at ExCeL next January.

Cube Bikes, Sigma Sport and distributors Extra and Upgrade will be at the show, which runs from Thursday January 12th to 15th 2012. The four join Trek, Whyte, Madison and Continental at the show, among others.

The show will mark Cube’s first appearance at a UK show in two years. The brand said: “After a two-year absence from consumer shows in the UK, we look forward to returning to the place where we launched the CUBE brand six years ago. We will be bringing all our flagship bikes to display what Cube is all about.”

Sigma Sport will launch its pro race team at the show: "The London Bike Show presents a fantastic opportunity for Sigma Sport to engage with a wide range of people who all share a common passion for outdoor sports and activities. Sigma Sport will once again be exhibiting a wide range of the latest product from the industry’s leading brands, there will also be a chance to meet some of the Sigma Sport professional road cycling team with their official launch taking place at the show."

Distributor Extra UK will bring a number of brands from its portfolio, including including Topeak, Ergon, Easton, Fizik, Brooks, Cane Creek, Hutchinson, Selle Royal, Trelock, Polar bottle, Fibre Flare, Burley, Montane and Accelerade.

Meanwhile Upgrade Bikes will bring Pivot to the ExCeL-set show: “For the first time in the UK the Pivot Cycles range will be displayed at the London Bike Show. As a distributor we are looking forward to meeting the discerning show public that are looking for the next level of mountain bike suspension. We will be using the show to book early season VIP demo ride days and expect great interest in the new Pivot Carbon 5.7 model.

The London Bike Show is a key part of our brand building and will be used as a launch event for the Pivot 2012 season. Bring it on!”

A full list of exhibitors can be found at the London Bike Show website.

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