The minister will be lending her support to Bike Hub, the industry's levy scheme.
One of the recipients of Bike Hub cash is the Bike It! scheme, run by Sustrans.
This is a pilot scheme designed to encourage more children to cycle to school. 40 schools are taking part in the scheme, which could have a national roll-out next year.
Cycle 2004 also sees the launch of the CycleSafer Challenge an initiative from Transport for London and Cycle 2004. This challenges schoolchildren to design cycle clothing and accessories which will make riding bikes safer and also make safety a priority for them when riding their bikes.
The pilot scheme has resulted in a number of schools submitting their designs and a judging panel has chosen the best of the entries and these will be on display at the show. Jenny Jones, Member of the London Assembly and the Mayor of Londons Road Safety Ambassador, will introduce the winners and their designs of the pilot scheme from the stage of the Fashion Show at 12 mid-day.
Cycle 2004 is open to the general public from Friday until Sunday, with admission from 10am each day.
There will be more news when we're allowed back in tomorrow. Right now a big, burly Latvian security guard is manhandling us from the hall...