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Cycle Industry mag fails to show at NEC - BikeBiz

Cycle Industry mag fails to show at NEC

Cycle Industry, the trade magazine published by millionaire Mark Allen, booked a stand at the Cycle and Leisure Show but failed to turn up, leaving a gap the show organisers had to fill with chairs. The reason? "We're busy," claimed the ad manager today
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Cycle Industry didn't just fail to turn up at the show, the magazine also skipped a key issue, the pre-show mag.

Most trade magazines produce bumper special issues before trade shows because that's when many suppliers take their only ads for the whole year.

Cycle Industry ad manager Ben Keirle told BikeBiz that the expected Feb/March issue of Cycle Industry has been shelved. The next issue is claimed to be a March/April issue.

"We want to get back on track with the mag so that's why we didn't go to the trade show," said Keirle.

"We're also busy compiling the [Cyclists'] Sourcebook and that takes a lot of work so we couldn't find the time to get to Birmingham."

This information was not communicated to David Hyde, organiser of the Cycle and Leisure Show.

Cycle Industry staff did not go to the Fishers show, and were not invited to the Madison dealer convention. David Hyde said no Cycle Industry editorial staffers had contacted him in the run up to his show, asking for any show news or exhibitor details.

Cycle Industry's trade directory, The Cyclists' Sourcebook, should have been joined by the European Cyclists' Sourcebook last autumn but this failed to materialise. Instead Mark Allen Publishing wrote to advertisers saying the European Sourcebook would be combined into the standard £20 Sourcebook and published in February.

Some advertisers booked into the Sourcebook have recently cancelled

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