Bike-Eye has linked up with Birmingham distributor Reece Cycles, which will now carry its cycle safety product.
Tony McGuinness, director of Bike-Eye said: "Bike-Eye has been listed in their (Reece's) catalogue and we now look forward to a long term working relationship with them.
"Further great news for the product, within the next week or two Bike-Eye will be on sale in the majority of Halfords Stores and through www.halfords.com."
Bike-Eye will exhibit at the Cycle Show on stand D8. Free of charge trade registration is now live here.