CYCLE SHOW 2010 PREVIEW: Peugeot, Juice Lubes and Myvelo

The return of Peugeot, Juice Lubes heads into distribution and customisable bikes all at Cycle Show
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Peugeot
Cycleurope UK tells BikeBiz that it is going to use Cycle Show as the platform to re-launch the Peugeot Cycles brand to the UK. After an absence of nearly ten years, the rides are set to attract plenty of attention.

The Peugeot bike brand has had something of a troubled recent past, of late – in 2004 the cycle brand was pulled by PSA, leaving a gap which was eventually filled by various other brands. In 2009 Cycleurope was contacted again by PSA, now keen to get back into the blooming cycle market. With Peugeot approaching its 200th anniversary the time was ripe for a rebirth, resulting in the creation of an anniversary range to set up a 2011 season launch. With those troubles behind Peugeot Bikes, Cycleurope sees a bright future for the brand. The focus of the new range will be the family and commuting solutions, with a range that includes e-bikes. You can find out more at the stand at the show.

Juice Lubes
Juice Lubes is another firm expanding its remit, now moving into distribution and taking on sole UK distie duty for Sky Team-sponsoring Kask helmets and premium ZeroRH clothing. Both boast strong margins, competitive price points and strong dealer support, the firm tells BikeBiz.

It still produces the Juice Lubes range of UK-made maintenance products, now with two POS sizes. Meanwhile Juice Produce is the firm’s first non-maintenance parts range, including FreshLines – braided steel brake hoses available in 18 colours. Coming with fittings for every major brake manufacturer on the market, the firm says it can easily manufacture fittings for obscure brands too.

The firm is also about to launch a specialist wheel building service called CC Tweaked. Find out more at the show.

Myvelo
Fresh from its arrival on the cycle scene, MyVelo’s customisable bike service is heading to Earls Court. Promising a revolutionary way for customers to choose and customise their bike, the firm invites consumers to head to its West London showroom or its site (www.myvelo.co.uk) to design their bike, allowing them to choose the colour of the frame, wheels, rims, mudguards, saddle and grips – in white, blue, green, black, red and mauve.

The bikes themselves are available in men’s and women’s versions and feature a lightweight aluminium alloy frame, 21 speed Shimano gears, a comfortable Italian Selle Bassano 3 zone comfort seat, fully adjustable stems and handlebars and Kenda puncture resistant tyres. The bikes start from £375 and are built in the MyVelo workshop next to its West London showroom.

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