Cycle Show Guide: Part Four

Need a guide to get around the show, or can’t make it to Earls Court?
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Koolstop
As well as showcasing its product line-up of brake product, Koolstop is providing a very quirky look at its range over on stand C16. Not content with merely displaying its product range, the firm is also, well, wearing it. Koolstop has created jewellery out of its brake pads. According to the firm: “The finishing touch when you dress up for going out is jewellery.

“The finishing touch for quality bikes is top quality brake pads. We give a tongue-in-cheek look at Kool Stop Jewellery for brakes/bikes.”

Powacycle
Powacycle’s stand at Earls Court will be stocked with its Windsor, Salisbury and Infineum electric bike models. Powacycle is also bringing along some of its folding bikes to its stand (E29).

The firm tells BikeBiz: “This year we will be showing the UK’s best selling electric bikes, including the PowaCycle Salisbury LPX and Windsor LPX, as well as the Puma LPX and Lynx LPX folding models. In addition to this we will be taking the Infineum Extreme range and will also have development images of future models that we will be releasing in 2010 that incorporate the Infineum stackable battery concept.”

Gocycle
Fresh from bagging Gold at the Eurobike Awards, Gocycle will be bringing its bike to Cycle Show. The prize-grabbing city bicycle combines on-demand electric power with clean urban design.

Richard Thorpe, KKL’s founder and Gocycle’s design engineer, says: “Gocycle is a groundbreaking departure from traditional design and manufacturing processes for bicycles, and we’ve delivered it to the market at significant volumes and competitive pricing.”

Thorpe adds: “Gocycle is the lightest production electric bicycle currently available and the first injection-moulded magnesium alloy bicycle in history. We are proud of these and other cycle industry firsts, and we remain focused on leading the industry in design, engineering and production innovation in the urban two-wheeler segment.”

So to see the bike that landed a Eurobike award after competing against 400 separate entries, head to stand B2.

Hotlines
Lapierre, Koga, NS Bikes, Nuke Proof, Ragley, Point One Racing and Straitline are among the brands that Hotlines will be bringing to Cycle Show 2009.

The appearance of the full range of Ragley products will give dealers the chance to catch up with the Brant Richards-designed brand. The high performance, recreationally-based bike brand focuses on ride quality and handling above all else, designed for day-in-day-out hardcore performance.

According to Hotlines, working with specialist manufacturers and suppliers lets Ragley rapidly get great product to market quickly and efficiently.

Shown for the first time in the UK at Cycle 2009, offering 900 lumens of night-blasting power with a burn time of four hours, NukeProof’s Reactor light is one of the highest performing light units on the market. Packaged complete with different diffuser lens, a helmet mount, a very smart charger, and is sure to be a top seller for commuters and offroad night-riders alike.

The Nukeproof Reactor uses the Seoul Semiconductors P7 Emmiter – which combines four LEDs in one single component using the highest commercial grade which is available in a good quantity.

The D rated model pushes out 310,000 Lux at just eight watt current drain. The Reactor is suitable for many different types of cyclists, with the Extreme Package priced at £249.99 and features four hours burn with 900 Lumens, while the Eco Package (£199.99) boasts two hours at 900 Lumens and features a limited offer of a free helmet mount. For more on the brands contact Hotlines.

Lupine
Zyro-distributed Lupine will be exhibiting on the Specialized stand to launch a new promotion.

Lupine’s WILMA 5 or TESLA 4 will be attached to selected Specialized top-end full suspension bikes (including the 2010 FSR Stumpjumper and 2010 Enduro). The promotion runs until the end of November, and consumers will be able to claim their Lupine light until December 13th. Lupine brand manager Neil Mountain will be on the stand to showcase the lights and support the promo.

The trade can contact Mountain at Neil.Mountain @zyro.co.uk.

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