The iGo Bike Gift Vouchers network has been joined by Cycle Surgery and its 27-strong store line-up, including shops across London, Birmingham and Manchester.
It is estimated that the UK gift voucher market is worth around £4 billion annually, but has been largely overlooked by the bicycle industry as a whole.
iGo Bike Gift Vouchers aim to change that, and say that they have already experienced sales of up to £500 per voucher and converted previously unrealised revenue to independent bike shops nationwide. iGo added that the addition of Cycle Surgery means the vouchers now offer more choice and convenience than ever before.
“Cycle Surgery is a core partner of Cyclescheme and have provided excellent customer service and a fantastic product range to our client base for many years," commented Laurence Boon, relationship manager for Cyclescheme. "We are delighted that they have decided to endorse iGo Bike Gift Vouchers and firmly believe this will be a mutually beneficial partnership.”
Cycle Surgery's Simon Harris added: “Cyclescheme have always been at the forefront of innovative customer products. The iGo initiative will reach out to an expanding client base and Cycle Surgery are pleased to be a part of this programme, and we will continue to support Cyclescheme in their future projects.”