Cycle trade hails power of sponsorship, and YouTube

The potential of viral marketing and bike talent shouldn't be underestimated, according to the industry
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Following the spectacular popularity of Danny MacAskill's video on YouTube – which broke the one million views barrier in just four days – BikeBiz quizzed the cycle industry on what effect viral marketing and talent sponsorship has on business.

BikeBiz spoke to leading figures from the industry – including Charge Bicycles MD Nick Larsen, Inspired Bicycles MD David Cleaver, Upgrade sales and marketing manager Tom Marchment and Ison's marketing head Matt Andrews – for their opinions on the hot topic.

To find out what they said, head over to our 'Industry Opinions: The Value of Sponsorship' feature here.

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