Cycleurope reintroduces Gitane in the UK - BikeBiz

Cycleurope reintroduces Gitane in the UK

On Cycleurope's booth at Eurobike it was confirmed that Gitane - it means 'gypsy' in French - will be back in the UK from November. Cycleurope's Bedford-based, two-man Bianchi sales team (backed up by a telesales staffer) will be rolling out the brand slowly at first, with plans for more staff in 2005 model year.
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Gitane is big in France and Belgium but has always been a micro-brand in the UK. It has had on-off distribution for many years. Ripping Motos was the last importer.

The November launch will be low-key, said Salisbury-based Cycleurope UK MD Fu Wong, who's also in charge of Cycleurope's Spectra P&A range in Europe.

"In 2005 it'll be a mega brand range but we'll start slowly," Wong told BikeBiz.com at Eurobike.

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