PxPixel
Cycling drove UK's online searches this summer - BikeBiz

Cycling drove UK's online searches this summer

Bikes spark 108% surge
Author:
Publish date:
2-online-sales.png

From July to August, cycling retail searches rose 108 per cent in the UK, according to stats from price comparison provider Become Europe.

Sporting goods in general proved strong online performers on these shores, while European traffic stayed largely flat, the report said. Water sports rose 108 per cent in the period, while outdoor was up 58 per cent.

Become Europe’s UK clients include MoneySupermarket, Best-Price.com, PriceGong and Twenga.co.uk.

“The sudden increased appetite for sports and outdoor pursuits can be attributed to a number of UK-specific factors, especially since we have seen no such rise in Europe,” said Michael Rausch, Become Europe's GM. “These could include the legacy of last year’s London Olympics, or the UK’s recent heatwave.

“UK retailers can learn from this summer’s trends by actively promoting sports and outdoor products during the run-up to the warmest months of 2014. This will ensure that customers shopping online will be shown content that is relevant to their needs, making a purchase more likely.”

400 UK and European shops were included in the study, which didn't specify whether the searches were converted into sales.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018