Cycling is sexy - BikeBiz

Cycling is sexy

When they want to convey an image of unfettered freedom, family fun, or fit-for-anything, mainstream marketing companies often use photographs of good looking folk on bikes. Unlike yesterday's image by Sloggi, the photograph used here by Eurotunnel is not raunchy, but it's positive PR that we aren't even paying for.
Author:
Publish date:
full3208_fractive.jpg

The father-and-son shot is being used by Eurotunnel as a front cover image on its main Autumn promotional leaflet, 'France Active: Whatever drives you to France'.

Perhaps some of the cash from the fighting fund should go to the production of more such images, for free distribution to the press and marketing companies?

A picture saves a thousand words...

If you come across any other mainstream uses of cycling as a metaphor, please send them in.

Featured Jobs

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK I Salary TBC Depending on level of experience I Date published Tuesday 31st July 2018

bespoke biking promo

Bike Project Manager

Bespoke Biking CIC I The Bike Hub Winchester I Salary: £20-25k DOE I Date Published Tuesday 24th July 2018

Canyon_Logo

Technical Service Mechanic

Canyon Bicycles UK Ltd I Kingston upon Thames I Competitive Salary I Date Published Monday 6th August 2018

webuycycle promo

Business Manager

Bikeworks Derby/Webuycycle I Derby I Salary: Competitive but Negotiable DOE I Date Published Wednesday 15th August 2018

giant promo

Credit Controller

Giant Bicycles I Leicester I Salary: Competitive Salary Experience Depending I Date Published Wednesday 8th August 2018