Cycling Media Awards: How it works

A step-by-step guide to lobbying and winning
Publish date:

Lobbying for the Cycling Media Awards has now opened, and we’ve already been inundated with emails. But in case you’re confused about how the process works, here’s step-by-step guide to winning a coveted Cycling Media Awards…

The lobbying period is open now and runs until July 31st. Anyone can lobby - for yourself, a colleague, a favourite media brand or individual, or even a competitor. Simply email

Based on the email nominations, the team at Intent Media will create a list of finalists for each category. This process involves looking at the performance of those nominated media over the past year, plus the information provided by the lobbying emails. We DON’T base finalist positions on the number of emails we receive about a particular individual or media brand.

The finalists for each category are presented to a panel of over 100 judges from the cycling media. These judges ultimately choose the winners of each Cycling Media Award. Note: judges can NOT vote for their own brands or colleagues.

The full list of categories is as follows:-

Cycling Magazine of the Year

Cycling Website of the Year

Best Use of Photography

Specialist Writer – Print

Specialist Writer – Online

Cycling Coverage by a National Newspaper

Cycling Coverage by a Style Magazine

Cycling Coverage by a Health & Fitness Magazine

Cycling Coverage by a Mainstream Website

Broadcast Coverage

Cycling Podcast of the Year

Cycling Campaign of the Year

Hopefully, this should explain exactly how the awards work. But if you have any questions, please contact

For sponsorship enquiries please contact

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