An insurance firm is shaking up the market by offering cyclists discounts on their car insurance because they are "better car insurance risks than the average driver".
Carinsurance4cyclists.com said it is the first to identify the connection between cycling and driving and negotiated discounts with a panel of major UK Insurance Underwriters. Only members of cycling clubs can benefit from the insurance discount.
The scheme is only available through carinsurance4cyclists.com and only available to cycling clubs. Crucially, there’s no cost to the club for offering this new membership benefit.
Carinsurance4cyclists.com's homepage said: "We think cycling on the road has made you a better driver."
The firm explained the thinking behind offering cycle club members cheaper car insurance: "We have been able to demonstrate to motor underwriters that cyclists, who are part of a club, are better car insurance risks than the average driver due to their enhanced spatial awareness, road alertness and healthy lifestyle.
"Most cycling clubs or associations are perfectly suited to benefit from this research which will see their members saving money on car insurance.
"If you’re a club official or maybe even a member who’d like to take advantage of these preferential rates, please encourage your club to contact Philip Crocker on 07887 758805 or email@example.com to find out more about our club incentives and the member benefits on offer."
Alternatively, there's more info at www.carinsurance4cyclists.com