Max Bikes PR has linked with Cyclotherapy to promote Chartered Psychologist and competitive cyclist Peter Hudson's new business.
Set up to offer the aspiring cyclist the same type of psychological support available to Team GB and Sky Pro riders, Hudson's firm aims to help riders overcome the mental barriers that can often be caused by crashes and performance anxiety. Working with the rider to discover the root of the problem, Cyclotherapy will aim to reduce the effect of this experience on current performance.
Keith Jepson, creative director Max Bikes PR said: “We are delighted to be working with Peter, he offers a unique service which can really assist the performance cyclist; getting them back on the road into a strong mental position and onto the podium. We will be helping Cyclotherapy connect with athletes and teams on the international and domestic circuit.”
Hudson has recently started working with the GB Transplant cycling team in preparation for the World Transplant games in South Africa in 2013.