RST Solutions has brought Dave Smith on board to bolster the coaching business.
Smith, a former leading cycling coach and fitness author, was recruited by RST founder Ric Stern.
Smith has been applying sports performance principles to business growth for almost seven years, working with businesses from the US to the Far East in diverse sectors including ethical fashion and automotive engineering.
Stern said the appointment was a perfect match after building up the RST business for the last decade.
“I managed to track Dave down last month, initially with a view to sounding him out about joining RST as a coach," explained Stern. "When we discussed my goals and his experience, it made total sense to create a new position in the company. As our new commercial director, I have already been impressed at the vision Dave has for the company. As our new commercial director, I have already been impressed at the vision Dave has for the company. His experience in business and also training at the highest levels in sports such as motor racing brings a new energy to RST at a time when we were already poised to take off.”
Smith added: “Ric has done a fantastic job to grow RST and position it in cycling as an exceptional provider of science based coaching. I believe that his energy and enthusiasm will drive us all forwards and am excited to be given the opportunity to share some vision and experience.
"We have just secured new premises at Staffordshire University Technology Park, giving us a great central location, testing capability and a ‘creative cave’. We already have coaches and conditioning specialists from the UK and overseas seeking to join us my vision is for RST to become the leading authority on all aspects of sports performance. I had been actively seeking an avenue into the sports marketing sector, and to also be in a position to coach athletes is a huge bonus.”
Following rebranding, RST is set to seek out partners with an interest in reaching performance-orinetated athletes in cycling and beyond. Smith said: "We're in a fantastic position, ur service touches on so many other commercial interests in the sports sector such as nutrition, equipment, training camps, clothing, etc and it will be exciting to examine ways of cooperating with companies who share our vision for performance."