“Anybody who follows advertising and media trends will have seen how extreme sport catches the public imagination. There are TV programmes and magazines dedicated to it,” David Hyde, CLS organiser and co-owner, told bikebiz.co.uk.
“Cycle shops are ideally placed to capture some of that business.”
Hyde is a firm believer in IBD-diversification:
“Cycle shops shouldn’t be afraid to move into new areas. There were many products at Cycle and Leisure this March that would have seemed out of place even five years ago, but times change.”
Cycle and Leisure Show, 3-5 March 2002, NEC.
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