1 Oxleasow Road, Redditch, Worcs, B98 0RE is the new home for Dawes. There's no factory here but it does house the Dawes product development department, customer services department, sales team, accounts department, and warehousing and distribution.
From January the majority of Dawes bikes will be built on a new purpose built line at the Falcon factory in Brigg, Lincolnshire.
"We should soon be able to put the difficulties of this past year behind us," said sales manager Mike Clark.
"The vast majority of our dealers have been extremely supportive and tolerant, for which I thank them, and judging by the [pre-launch] reaction to our 2002 MTBs we seem to have another winning range of bikes."
The Dawes launchpad shows will held at:
Wednesday 9th Jaunary
Copthorne Hotel, Slough
Sunday-Monday 13-14th January
Thursday 17th January
Rudding Park Hotel, Harrogate.
Tel: 01527 513880